According to ReachLocal, 3 out of 5 consumers search for local businesses on their smartphone. As you can see in the graph below, people spend way more time on apps than they do on the mobile web. Statisticians are able to predict where we are headed in the coming years, in order to give us an even clearer idea of where the market is heading. And as you can guess, the strength of the smartphone will only grow and grow. Take a look at the projected Our social lives now revolve around social media. The last aspect of creating your online presence is to get social.
Thanks to Go-Gulf, we have gathered valuable information your business needs to know about your social media online presence:. Webcast, October 15th: Your Baby is Ugly. There are now 40 million small businesses utilizing Facebook Business Pages. And you can see why.
With around ,, active users on Twitter, your business can benefit tremendously by having a Twitter online presence. Catching the eye of your potential consumer using visuals is the key to this online addiction. On top of that, brand engagement on Instagram rates the highest of all social media outlets with 4. Instagram can bring your business a lot of attention and followers if you do it right.
Small Business Budget Recommendation: To become the social media expert your business needs, The Social Media Examiner is a resource you should take full advantage of. Their free guides are social media gold, for any business on any platform. Has your business already created an online presence? Do you have other tips to give?
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When you imagine a customer searching for your product or service, what are they like? What are their pain points? What is their job? Creating a buyer persona that tells a story of your ideal customer can help you make a website that's optimized for them. By learning more about your target customer through creating a buyer persona , you can better figure out what types of things they may be searching for so you can include those terms on your website.
To start getting the creative juices flowing, consider your color scheme and peruse palettes with Adobe Color or Coolors. You can create your own or look through pre-made or customized color palettes. To create a logo, I'd recommend checking out Upwork and Freelancer , or reaching out to a marketing agency. There are free and less expensive options for designing your own logo online, although using a freelancer or agency can give you a higher quality product and connect you with a designer who can change and update your brand assets as your company grows.
If you're a fairly tech-savvy small business owner, you'll probably want to build your own website. If you choose to do this, you can use a CMS content management system to do so. Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand we'll get to branding later. There are a handful of inexpensive and even free options for various skill levels -- from beginner all the way to advanced. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search look for SEO plugins.
This will help you rank better in Google -- which we'll discuss more in depth in a bit. If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free both of which are free products so you can easily track who's looking at your site.
If you aren't on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO search engine optimization to help improve your Google ranking. To find a marketing agency, try looking through HubSpot's Agency Partner directory. If so, did you think, "Why isn't my website showing up on Google?
There are a lot of factors that play into why a certain site or page appears in the top spots on the Google or other search engine search engine results page SERP. Backlinko reports some of Google's top factors, which include having relevant keywords and their placement on your site , the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.
When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Newport, Rhode Island, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Newport, Kentucky.
It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content. To rank higher on Google, you can leverage the power of SEO , or search engine optimization. To start learning everything there is to know about this powerhouse marketing tactic, check out The Ultimate Guide to SEO in HubSpot explains SEO as " techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
SEO strategy usually consists of a few things. These include buyer persona research , keyword research, and on-page SEO research. These three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people. Keyword research is an extension of buyer persona research. You can use the personas you've created to search for the best keywords for your brand, then use a tool like KW Finder to find related keywords for your target audience.
Then, you can do some on-page SEO research and optimization.
This is where you put those keywords in the correct places on your website -- like in the meta-description, page titles, and H1 tags. Most Google searches are done on mobile devices , so it's important to have a site that looks clean and easy to navigate when someone enters it on their smartphone.
A mobile site can also be beneficial for SEO, with search engines like Google announcing that they will reward you with a higher ranking if you have a mobile site. You don't have to be a tech expert to build a site that looks good on mobile. Content and blogging are extremely important when it comes to your search engine ranking. The more often your desired keywords appear in your high-quality and helpful content, the more likely you are to appear in search results. A great way to become an authority on your topic, product, or service is to blog. For HubSpot, most of our traffic comes from our blog and content marketing campaigns.
Additionally, most social media apps, like Facebook and Instagram are embracing more visual layouts. To keep up with these trends, it's a good idea to make a few marketing videos. If you use these tips, producing a few can be quite inexpensive. If you need some help creating regular blogs or promotional content, consider hiring a freelancer over investing in a full-timer.
Try Upwork for a freelance blogger, videographer, or photographer. You could also consider hiring a marketing agency for a larger project. If your business is focused on a local area, the most important accounts for you are Facebook, Yelp, and Google's business feature. Having high Yelp reviews improves your authority online and helps your search ranking.
How to Build a Strong Online Presence for Your Business (Part 5)
You can claim your business on Yelp for free, customize your profile and add pictures, and start asking for reviews. The same thing goes for registering your Google business page. You can register your business with Google for free and add pictures. If you've ever searched for your business in Google Maps and been disappointed not to see it, it's because you haven't claimed it yet!
On Facebook, you can create a Facebook business page so that people can find your location and hours. For any business, having up-to-date social media accounts will help you be found and engage with prospects. Create a Twitter account for your business , Facebook page for business , learn how to use Instagram for business , create a Pinterest page for your business if relevant , and use them as a way to discover new clients. You can also try your hand at using Snapchat for business if you've already mastered the basics.
While Facebook and Yelp will be great tools for local searches and reviews, platforms like Instagram, Pinterest, and Twitter will offer you even more opportunities to share your posts, content, and promotions. If your customers can purchase your products or services online, these platforms will also give them another way to find you. Be sure not to spread yourself too thin by joining too many platforms at once. To make strategizing easier, here's a guide to the five types of social media platforms and the pros and cons of each. Once you're on your chosen platforms, be sure to answer customer or follower questions when they ask them through post comments or direct messages.
This will make your company look responsive and credible. Here are some great examples of how brands have used Twitter for customer service. If you have the means, consider hiring a social media manager with community management experience. On top of posting content on a regular schedule, community managers are charged with responding to questions or concerns of followers. We just published a guide on what it takes to be a great social media community manager.
A landing page offers your potential customers a free resource in exchange for filling out a short form of contact information.
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When they receive the resource, they might be even more pleased by your company and more interested in buying the full product. Because landing pages raise your chances of customer conversion, you want yours to look enticing. To get started, read this landing page guide to learn more about what makes this strategy successful.
But first, identify where your audience hangs out in the virtual world. Posting content consistently on social media, replying to comments and messages, and creating ads on social media platforms can be challenging — especially if you are a one-person team. With the many platforms available today, social media can easily become overwhelming, so choose one or two platforms that your audience frequently use.
How To Build A Web Presence For Your Business - 5 Tips
For example, if you are providing a service to business owners, LinkedIn is a good platform to use. If you are selling products, you can use Instagram and Facebook to reach targeted audiences who are more likely to purchase from you. You should also update your social media accounts with your blog posts and videos — this will help your content reach more people.
There are also social media management software you can use, such as Hootsuite , to help you handle your accounts in one place, schedule posts in advance, and track comments and messages. Since you can connect with them through social media, you can also encourage them to do you a favor by leaving an online review about your company, your products, or your services. The more comments you get and the higher your ratings are, the more chances you have in getting more clients and sales.
Reviews also provide an opportunity for you to address negative comments.
Step 1: Find a need and fill it.
If you recognize negative reviews and show willingness to turn around the experience for them, people are more likely to feel that you value each and every client you serve. You can put your content in front of them in their inbox. Put a lead capture form on your website so that you can increase your number of subscribers. Send emails regularly — like weekly newsletters. Use a professional email address when sending and replying to emails — you should not use generic free emails such as gmail.